We have just launched at PopularMedia a new, online, dynamic ad product which ads social interactivity to display ads. Online ads have not kept up with changes in how people use Internet, at least until now. We believe we have an answer to marketers needs of taping social interactions.
Here is how Mark Walsh described the product:
"Here's how the platform works: When someone clicks through on an Influencer Ad, they are prompted to invite friends to participate in a promotion. They can share offers via email, social networks like Facebook and MySpace and personal blogs or Web pages. Friends who respond have to complete a campaign-related action--watching a video, taking a survey, getting a subscription or buying a product--before being asked to invite others.
Along the way, users can check updates on their sign-ups and other information on a Web page that resembles a profile page. Advertisers, meanwhile, can track campaign activity through a dashboard and adjust creative elements on the fly based on PopularMedia's predictive analytics technology."
You can read Mark's full article by clicking here: PopularMedia Expands Social Ad Options
You can also check out Influencer Ads Value Proposition I put together, DMNews article by Mary Elizabeth Hurn PopularMedia launches social online Influencer Ads, iMedia blog posting Brand Summit in Florida Day 1 - Metcalfe's Law Revisited from their conference where we announced the product by Tom Deierlein.
Instead of just reading about it, you can try the product for free by signing up at http://www.popularmedia.com/website/order_influencer_ads.html.
skip to main |
skip to sidebar
Writing about social media marketing
